The clarity behind packaging that wins
PSL is an independent packaging strategy consultancy for brand owners, retailers and material suppliers. We help you make sense of PPWR, EPR, and the decisions that follow, from portfolio priorities and material choices to supplier briefs and compliance timelines. Strategy that goes all the way to the production line.
Clients that trust us
What our clients say
How we empower companies to achieve
measurable success
We are PSL
We help brand owners, retailers, and material suppliers translate PPWR, EPR, and the shifting compliance landscape into clear portfolio strategy.
PPWR and EPR deadlines are approaching. Your packaging team is under-resourced. You need a strategy that tells you what to change, when, and in what order.
PSL sits where regulation, commercial reality, and packaging engineering meet. We design the roadmap, then help you build it.
What We Deliver
Three integrated capabilities — strategy, structure, and execution support — deployed for brand owners and retailers who need their packaging portfolio compliant, scalable, and sellable.
Packaging Strategy
We audit your packaging portfolio against PPWR, EPR, and sustainability targets, then build a prioritised roadmap your teams can actually execute. Every recommendation comes with a decision rule, an owner, and a deadline attached to it.
Our capabilities
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Portfolio audit & gap analysis (PPWR, EPR, recyclability)
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3-horizon compliance roadmap
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Regulatory assessment & packaging claims validation
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LCA interpretation & target-setting
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Board-ready strategy summaries
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Workshops & decision-making frameworks
Structural Packaging Design
We design packaging structures that work on the filling line, in the supply chain, and in the consumer's hands. Material substitution, format innovation, and reuse systems, validated against real production constraints.
Our capabilities
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Structural concept development & prototyping
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Material substitution (plastic → paper, mono-material, bio-based)
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Fit-for-use & production compatibility assessment
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Reuse & refill format design
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E-commerce packaging optimisation
In-house Support
Your packaging team is two people for a €500M brand. We fill the gap — without a 6-month hiring cycle. Embedded support that delivers from week one.
Our capabilities
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Embedded packaging support (on-site or remote)
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Project management & supplier coordination
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Packaging development execution
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Interim packaging team leadership
Packaging Strategy and Roadmap for Retail
Future-ready with reusable packaging
Accelerate your projects — In-house support
The PSL Method
Structured. Proven. Repeatable.
Every PSL engagement follows a six-phase method: Discover, Diagnose, Design, Develop, Deliver, Debrief. Five specialist engines activate as the project demands: Strategy, R&D, Structural Design, Sustainability, and Regulatory. It is the same proven system every time, adapted to what you actually need.
Discover & Diagnose
We start by understanding where you stand today. That means stakeholder interviews, a full portfolio review, and a regulatory scan against the PPWR and EPR timelines that affect your categories. The goal is to identify the gaps between your current packaging and where regulation and the market are heading, so the strategy we build is grounded in your reality, not assumptions.
Design &
Develop
We develop a prioritised strategy for your packaging portfolio, covering material choices, format decisions, and compliance sequencing. Every recommendation includes a decision framework your team can use without us in the room. The output is a roadmap with clear owners, timelines, and the technical detail your procurement and R&D teams need to act on it.
Deliver &
Debrief
We stay involved through implementation. That means writing supplier briefs, coordinating with your procurement team, and keeping the project on track against the agreed timelines. Once delivery is complete, we run a structured debrief to capture what worked, what needs adjusting, and how ongoing support should look going forward.