top of page

Our values

Our values are at the center of what we do. Sustainable and responsible, joy for the new and co-creation.


Sustainability is in everything we do. We carefully assess the impact in a holistic way and have this at the center of what we do and strive for.

Joy for the new

We love to experiment, test new things, prototype, learn and fail. Creating concepts and prototypes is the first step in the journey. That is what brings us joy and excitement in our work.


The biggest problems can only be solved together. We seek out partners with whom we work on eye level. 

We partner with industry leaders



The European brand & packaging design association is the leading European network uniting internationally minded designers and agencies who value contact and interaction with peers.

Holy Grail 2.0

The Digital Watermarks Initiative HolyGrail 2.0 – driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste – is a pilot project with the objective to prove the technical viability of digital watermarks for accurate sorting of packaging waste as well as the economic viability of the business case at large scale.

Who we are

We believe that co-creating leads to the best results. So, beyond this international team there is a strong network of partners. 

Felix Gass

Founder | Director

Focus areas

Packaging strategy | packaging innovation | R&D process development | technical implementation


14+ years in the packaging industry with 3+ years in consulting and 11 years at an international FMCG company (Germany/China).

Shlok Singhvi


Focus areas

Recycling | waste management | circular economy

Maria Nieto

Manager | External communication

Focus areas

Social Media | sustainability

  • LinkedIn
bottom of page