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Insights
We research trends and do market studies leading to well rounded reports and actionable strategies for our clients. Our insights will help you move forward.
US Packaging EPR in 2026: Drivers, Status, and What Comes Next
Seven US states have enacted packaging EPR. No federal framework exists. What is driving US EPR, where it stands, and what 2026 brings.


Preparing for PPWR Without Waiting for Every Detail
PPWR applies from 12 August 2026 — even with delegated acts still pending. The companies asking 'is it final now?' are asking the wrong question.


Volta Goes Live: Portugal's DRS System
Portugal's Volta deposit return system launched 10 April 2026. What is in it, why it matters for PPWR readiness, and what brand owners must do now.


The 5% line in PPWR Annex V: why packaging teams need to act now
Paper-based packaging with not more than 5% plastic sits outside PPWR Annex V points 1 to 4; SUPD exposure, recyclability, minimisation, and recycled-content duties can still apply. Here is what the threshold actually does.


The PPWR Declaration of Conformity: What It Is, What It Contains, Who Has to Sign It, and What to Do Now
This article was originally published on Packaging Europe . Right now, one of the hottest topics in the packaging world is the Declaration of Conformity, which the PPWR will require from 12 August 2026. Every piece of packaging placed on the EU market will need one, and most companies have heard of it by now. But the confusion I see is about what it actually requires, what goes into it, and who is legally responsible for signing it. What is the Declaration of Conformity? In s


The rPET Paradox: When Recycled Content Targets Meet a Shrinking Supply
PPWR will require 30% recycled content in PET bottles by 2030. At the same time, Europe is losing the recycling infrastructure needed to supply it. The result is a paradox: the regulation designed to increase recycled content could actually reduce it — because the legal floor risks becoming the industry ceiling. This is not a future scenario. It is happening now. And it demands a different approach to how brands source, secure, and think about recycled content. Recycling capa


Packaging in Japan - The art of wrapping
The Art of Japanese Packaging: A Fusion of Tradition, Innovation, and Sustainability Japanese packaging stands as a remarkable...


Inclusive design - Are we truly designing packaging for everyone?
(Short answer: not yet – but we can definitely do better) Spending some summer days in Portugal, it was a pleasant surprise to come...


Innovation space - Amazon’s Ships-in-Product-Packaging
Understanding SIPP Ships in Own Container (SIOC) has recently been renamed to Ships in Product Packaging (SIPP) to better reflect...
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