Paper-based packaging with not more than 5% plastic sits outside PPWR Annex V points 1 to 4; SUPD exposure, recyclability, minimisation, and recycled-content duties can still apply. Here is what the threshold actually does.

This article was originally published on Packaging Europe . Right now, one of the hottest topics in the packaging world is the Declaration of Conformity, which the PPWR will require from 12 August 2026. Every piece of packaging placed on the EU market will need one, and most companies have heard of it by now. But the confusion I see is about what it actually requires, what goes into it, and who is legally responsible for signing it. What is the Declaration of Conformity? In s

PPWR will require 30% recycled content in PET bottles by 2030. At the same time, Europe is losing the recycling infrastructure needed to supply it. The result is a paradox: the regulation designed to increase recycled content could actually reduce it — because the legal floor risks becoming the industry ceiling. This is not a future scenario. It is happening now. And it demands a different approach to how brands source, secure, and think about recycled content. Recycling capa

The Art of Japanese Packaging: A Fusion of Tradition, Innovation, and Sustainability   Japanese packaging stands as a remarkable...

(Short answer: not yet – but we can definitely do better) Spending some summer days in Portugal, it was a pleasant surprise to come...

Understanding SIPP Ships in Own Container (SIOC) has recently been renamed to Ships in Product Packaging (SIPP) to better reflect...

Laura, from our team, is from Colombia and takes us on a packaging journey during her recent stay in her home country. Her observations...

The Packaging and Packaging Waste Regulation (PPWR) is set to redefine the landscape of packaging regulation within the EU. As the implementation timeline approaches, it becomes critical for businesses and brand owners to understand and prepare for these newly set requirements. PPWR introduces metrics for assessing packaging recyclability - the Recycling Performance Grade and the Recycled at Scale Score. 📈 Recycling Performance Grade measures the recyclability by weight, cat

On Earth Day we celebrate our planet and the steps we take to protect it. It's a great day to recognize our achievements and also to remember: our commitment to the Earth extends beyond today. Every day is an opportunity to advance sustainability, for us, particularly in our efforts to innovate in packaging. By choosing sustainable materials and processes, we drive forward a future where every day is Earth Day. Join us in this continuous journey to make a lasting impact on o