From insights to action

We research trends and do market studies leading to well rounded reports and actionable strategies for our clients. Our insights will help you move forward.

How to disrupt your category and drive sustainability?

Today, we want to review Cleancult, a brand of cleaning products that we noticed while walking through the aisles of CVS. The TetraPack...

How to right-size packaging?

During our trip in the US, we came across HiBar solid shampoo. HiBar uses plastic-free packaging for its water-conserving solid bar...

The return of the Milk Man - A reuse system in the US

Reuse systems are growing, and we are interested in how they work in different countries. In Germany, where PSL started, a very...

Do you spot the difference? Material reduction and consumer habit

When designing for sustainability the simplest solution can create a meaningful impact. On our US packaging journey, we went to Whole...

How to design for Convenience and Sustainability?

In this post, we are reviewing a packaging solution from OatsOvernight, based in Tempe, AZ that created a series of pre-mixed overnight...

Packaging in the US: Insights for Sustainability, Convenience, and Opportunities

We are thrilled to start a series of posts where we dive into the world of packaging in the United States. Throughout this series, we...

Controversial compostables, really? Composting system in Ireland

There is a continuous debate in many EU countries regarding the use and implications of compostable packaging, as many of them have no...