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Inclusive design - Are we truly designing packaging for everyone?


(Short answer: not yet – but we can definitely do better 👇)



Spending some summer days in Portugal, it was a pleasant surprise to come across several product packages that featured Braille. It’s a small yet powerful reminder that while we often talk about inclusive design, actual execution can be rare.


Braille can be critical for visually impaired individuals, enabling them to independently access essential information such as product ingredients, usage instructions, and expiration dates. However, at the moment, Braille on packaging is only mandated for medical products in certain regions, including the EU, Canada, India, and Brazil.


But this leads to a bigger question: Should Braille be included on everyday consumer goods too? What are alternatives to Braille that provide flexibility and accessibility?


Examples from: Nestlé, Intermarché, and Ignoramus - Cem Porcento

As we continue to innovate and push the boundaries of design, we should ask ourselves: Are we truly designing for everyone? Incorporating inclusive design into more forms of packaging could be a significant step toward a more inclusive society, where everyone has equal access to the information they need, without barriers.


Apps and modern technology have made incredible strides in making information more accessible to visually impaired individuals. Does the simplicity and immediacy of Braille offer a unique and irreplaceable way to access critical information quickly, right at the moment it’s needed?


👉 What’s your take on this? Should we expand the use of Braille in packaging beyond pharmaceuticals to everyday products?

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