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This article was originally published on Packaging Europe . Right now, one of the hottest topics in the packaging world is the Declaration of Conformity, which the PPWR will require from 12 August 2026. Every piece of packaging placed on the EU market will need one, and most companies have heard of it by now. But the confusion I see is about what it actually requires, what goes into it, and who is legally responsible for signing it. What is the Declaration of Conformity? In s
PPWR will require 30% recycled content in PET bottles by 2030. At the same time, Europe is losing the recycling infrastructure needed to supply it. The result is a paradox: the regulation designed to increase recycled content could actually reduce it — because the legal floor risks becoming the industry ceiling. This is not a future scenario. It is happening now. And it demands a different approach to how brands source, secure, and think about recycled content. Recycling capa
