Three requirements that usually fight each other — sustainability, convenience, and production compatibility — resolved in one format.
The Opportunity
Gamba Zamba needed new packaging for their shrimp range that matched their sustainability positioning. But sustainability alone was not enough — the pack also had to be easier for consumers to handle and open, and it had to run on existing filling and sealing equipment without modification. These three requirements typically pull in opposite directions. Sustainable materials are often harder to seal. Convenience features add complexity. And any format change risks production downtime.
The Solution
We ran three parallel workstreams: material selection (substrates meeting sustainability targets while maintaining barrier performance for seafood), structural design (a format that is easier to grip, store, and open than the previous pack), and production alignment. The production workstream was critical — we validated every material and structural change against the existing filling and sealing line before committing to tooling. No surprises on the factory floor.
The Impact
Gamba Zamba now has a packaging format that delivers on all three fronts. Environmental impact is reduced through sustainable material choices. Consumers get a pack that is easier to handle and open. And the format runs on the existing production line — no new equipment, no downtime, no capital expenditure. The new pack reinforces their premium positioning while proving that sustainability and practicality are not trade-offs.
Picture credit: http//www.aquapurna.com