Packaging Strategy and Roadmap for Retail
Transforming packaging goals into a strategic roadmap for sustainable success
The Opportunity
Our client had clear packaging goals but faced significant challenges: no defined strategy or roadmap for achieving these goals, limited technical packaging knowledge, and the need to align with evolving regulatory requirements such as the PPWR. They sought a structured approach to prioritize initiatives and achieve their short-, medium-, and long-term packaging objectives.
The Solution
We conducted a detailed analysis of the client’s packaging data to identify high-impact areas and “hot spots.” Using these insights, we developed a comprehensive packaging strategy and roadmap. This actionable plan prioritized initiatives based on potential impact and feasibility while ensuring alignment with internal committees and departments. Collaborative solutions were crafted to address regulatory and technical requirements, harmonizing efforts across the organization.
The Impact
The implementation of this harmonized packaging strategy created a clear path to achieving the client’s packaging goals. It fostered alignment with stakeholders, including suppliers and co-packers, enabling seamless collaboration. The roadmap provided the client with a structured framework for prioritizing projects and achieving sustainable packaging objectives, positioning them as leaders in regulatory compliance and technical innovation.