What happens when a retailer has packaging goals but no plan to deliver them?
The Opportunity
The client had ambitious packaging targets — recyclability improvements, PPWR readiness, supplier consolidation — but no strategy connecting them. Goals sat in different departments. Timelines conflicted. Nobody owned the programme. With PPWR deadlines approaching, every month without a roadmap was a month of drift.
The Solution
We mapped the full packaging portfolio against regulatory requirements, identified the highest-impact initiatives, and built a phased roadmap with clear owners and deadlines for each workstream. Every recommendation was stress-tested against the client's filling-line constraints — because a recyclability improvement that shuts down a production line is not an improvement.
The Impact
Today the client runs their packaging programme against defined PPWR milestones. Suppliers and co-packers work from the same brief. The internal team knows exactly which initiatives to prioritise this quarter, next quarter, and into 2028 — and who is responsible for each one.